Alex Gold

Experienced real estate agent in the Ancaster, Hamilton, Burlington, and Caledonia areas.

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Hi, Im Alex Gold

I'm a real estate agent for ReMax Escarpment based out of their Ancaster office. I'm passionate about everything to do with the real estate industry! With help, I began purchasing investment properties to renovate after university in 2015. After gaining first-hand experience as a buyer, seller, and renovator on multiple properties, I decided to become a licensed real estate agent to help other individuals with this process - not only advising on real estate transactions, but how to assess a property for future growth and accurately estimate costs on home upgrades. I spend my days crunching numbers, monitoring real estate sales, tracking market trends, and vigorously selling and buying homes for my clients. Personally, I place a lot of value on trust and long-term relationships. I want you to be happy so that you would come back again and recommend me to others, and I'll work hard to earn that. Thanks for stopping by, I look forward to the opportunity to work with you.

Alex Gold, Real Estate Agent

Thinking of selling or buying, but unsure how to get started? Ask me!

Buy with me

Whether your looking for your primary residence or an investment property, purchasing a home is one of the most important decisions you’ll make, and the right advice and guidance is indispensable. Experience and expertise matter, and they can make a significant difference in making sure that you not only find the right house, but that you also pay the best price.

From being knowledgeable on accessing home value based on constuction and craftmanship, to negotiating the best purchase price, to advocating for you during inspection, I work with you personally and am here to represent your interests entirely throughout the buying process. I am here to listen to your needs, wants, and find you the perfect home or property based on an educated and informated decision.

In addition to sound advice, I have a thorough understanding of the market and access to off-market homes and properties before they are listed.

I can also advise you on how to make home improvements and have a solid network of contractors to help you get the work started.

Please contact me to set up a meeting. I look forward to working with you.

List with me


Great marketing matters. Choosing the right real estate agent to sell your home is one of the most important decisions you’ll make in this process. Working with the right agent can make the difference between your home sitting on the market for months or selling quickly, and can make an impact on your selling price.

Your home is a unique, personal, and valuable asset. Selling your home can be complicated, as well as emotional. There are many questions and concerns and the advice and consultation you recieve can make an enormous difference in the results.

I have a proven track-record of success and I pride myself on being highly responsive and accessible to my clients. I take great care with each listing and invest marketing dollars to make sure your property is featured in the best possible light and is in front of buyers with the information they need.

Working with industry specialist, everything from your home's photography to marketing and advertising materials is curated and meticulously thought-out.

I'm a full service real estate agent and I bring in the experts to make your property stand out.

My extensive service offering includes:

Realtor.ca Listing
Your property will be listed on realtor.ca
Property Web Page
Custom feature page on our website with photos, information, and videos.
Photography
We hire professional photographers to take photos of your property.
Aerial Drone Photography
Where appropriate, we hire professional drone photographers to capture birds-eye views of your property showcasing its location, views, and exterior elements.
360 Virtual Tour
360 virtual tour enabling buyers to walk around your house from a screen.
Video Feature Tour
A custom video walkthrough showcasing what each room has to offer.
Agent Open house
All agent open houses are hosted by me personally, giving other agents an opportunity for a special preview for their clients.
Open house
All open houses are hosted by me personally, ensuring I can communicate all the highlights and features your property has to offer.
Virtual Open house
A live virtual open house given by a professional media personality where buyers can have a guided tour of the house and questions answered on the spot!
Feature Sheet
Created in both print and digital.
Video Feature Reel
A custom video highlighting the best features of your property.
Property Brochure
More extensive than the feature lists, showcases graphical highlights of the home.
Direct emails
An email introducing your property, with photos, description, listing information, and your exclusive property webpage, will be sent to subscribed clients, broker, and industry professional contacts.
Floor Plans
Floor plans created to support your listing and give buyers an accurate layout of your home.
Signage
At each open house, multiple custom designed open house signs will be placed around your neighborhood to direct a higher volume of potential buyers to your property.
Print Advertising
When applicable, we will place your property in magazines and newspapers such as The Spec and other location specific publications.
Digital Advertising
All properties will be promoted through targeted digital platforms with paid advertising campaigns.
Social Media Marketing
All properties will be promoted on social media.

bespoke serivces


Selling a home is a lot more complicated then putting up a sign. Certain actions can vastly improve your selling time and give you a higher selling price. I can work with you to recommend services to improve your property’s appearance and enhance its desirability. For clients who may have these additional needs I offer bespoke services including:

Staging (Home or Virtual)
Deep Cleaning / Decluttering
Painting
Landscaping
Window Replacement
Cosmetic Renovations

The Team

Meet the people who will be working for you.

Whenapos;s the best time to list to your property? Check out my FAQs

contact me

I am here to help with all your real estate needs and questions. Contact me to start a conversation.


SOCIALS:

FAQ

The first reason I would recommend using a real estate agent is they have access to information that you won't. They can look up previous information about your property, surrounding properties, and if they are a good realtor, will know the market behaviour and trends in the areas you're looking to buy/sell and can give you accurate advice that may save or make you a noteworthy amount of money.

Second, you want to use a real estate agent to ensure all the paperwork is completed accurately and to your advantage. This is likely the biggest asset you are moving and you want to make sure all the i's are dotted and t's are crossed.

Third, having a good real estate agent who prioritizes your house sale or purchase is also a must. It can be a lot of time, energy, and emotion to be involved in a real estate transaction. Having an experienced professional to advise you is valuable.

Fourth, and is just the honest truth that I've learned while buying and selling my own homes privately - is that real estate agents use other real estate agents to buy and sell homes. Selling your house private will reduce the amount of real estate agents who will want to show your home to their clients - as they will lose money and still have to do the work. So if your goal is a faster closing, it may be to your benefit to use a realtor - and don't forget you can negotiate the cost to sell.
While the industry says no, and technically it does depend, my experience in the Hamilton area is yes. Peak buying and selling periods are in the spring to summer (think about folks getting kids settled before school starts, and offloading properties before winter weather hits).

In addition, what gives you the edge as a buyer, is looking at how many days a home as been on the market (or if it has been relisted a few times). The longer it's been sitting on the market the more likely you will have more negotiating power.
I have access to database which tells me what homes have sold for, comparable properties, property value assessments, history of a homes information (potentially previous sale prices, photos, and surveys), analytics on my listings, market trends and dynamics, buyer competition, and house inventory.

A good realtor will be checking into this data daily and be able to tell you what's going on.
Again, a good real estate agent knows there is more on the table to negotiate for than simply the price. Depending on the house and circumstance, you can negotiate for closing dates, appliances, furniture and fixtures, clauses and conditions, financial fees -- everything is negotiable and you want a realtor that can leverage a full deal in your best interest. For instance, in one deal, I defeated the competition by offering a larger cash deposit - while I didn't move on the final price, the client was happier with a cash in pocket now deal. It's important to have a real estate agent who can get creative.
Absolutely. Currently in Hamilton we've seen an in-flux of buyers from the Toronto region who have been snatching up deals from East Hamilton to North end -- but do they really know what they are getting in terms of local value and best neighborhoods to live in? Without local knowledge you may end up overpaying for a property or purchasing in a less desirable location or a location that is not suited to your needs. Using a local realtor safeguards you and one of your largest purchases from this.